The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk

"Bernstein has become a guru to a peculiarly '90s group: well-educated, Internet-powered people intent on investing well--and with minimal 'help' from professional Wall Street."@lt;br@gt;@lt;b@gt;--Robert Barker, BusinessWeek@lt;/b@gt;@lt;p@gt;William Bernstein is one of today's most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor's website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfolio--without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors: @lt;ul@gt;@lt;li@gt;Learn the risk/reward characteristics of various investment types@lt;li@gt;Understand and apply portfolio theory for an improved risk/reward ratio@lt;li@gt;Sharpen their focus, and take control of their investment programs@lt;/ul@gt;@lt;b@gt;William Bernstein@lt;/b@gt; runs a website--www.efficientfrontier.com--known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.