Events

Book Fare Café (mezzanine level of Village Books) Tickets available at Village Books & BrownPaperTickets.com $6.00 (includes hearty muffin or croissant w/ cheese, fruit and coffee or tea) The Mom & Pop Store: How the Unsung Heroes of the American Economy Are Surviving and Thriving A celebration of the history of small, independent retail and the story of how mom & pop stores across the country still thrive on attentive customer service and renewed community support for local businesses. Business journalist Robert Spector grew up working in his family’s butcher shop in Perth Amboy, New Jersey, where he learned invaluable lessons about the independent retail business—and about life.  Mom & pop stores have always brought people together, fostering a sense of neighborhood identity and camaraderie, and are the glue that connects people in big cities and small towns alike.  Long fascinated by the “direct connection” people feel as merchants and customers when they do business in neighborhood shops, and responding to the growing “buy local” movement across the country, Spector sets out to discover the state, and the state of mind, of independent retailing in America. From a specialty soda pop shop in Los Angeles to a florist shop in Dayton, Ohio, from a bakery in Chicago to a bookstore in Bellingham, Washington, mom & pop store owners shared their stories with him, revealing the spirit and tenacity of the small business owner, dealing with frustration and defeat as well as triumph and success. Spector also interweaves the history of independent retailing. The Mom & Pop Store reflects the story of this country, for it embraces and cross-references every ethnic group and virtually every element of our society. Robert Spector is author of The Nordstrom Way, The Nordstrom Way to Customer Service Excellence, Amazon.Com: Get Big Fast, and Category Killers. He has appeared on CNN, CNBC, ABC, Fox News, PBS, Bloomberg Business, NPR’s Marketplace Report, and numerous other radio shows, and has written on business for the Wall Street Journal and USA Today.