Start your day at 11 a.m. at Elf Headquarters (aka the Edward Jones office, 517 Front Street) to receive the rules and clues, then explore the shops on Front Street to find the Elf on the Shelf! Find all 12 elves to be entered to win the grand prize. Past winners received more than $1,200 worth of gifts for the whole family. People of all ages are encouraged to join the fun; there is no cost to participate. Winner is announced at the 5 p.m. Christmas Tree Lighting ceremony.