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VB READS...BUSINESS BOOK GROUP

07/01/2009 12:00 pm
Location: 
Street:
Village Books
Additional:
1200 Eleventh Street
City:
Bellingham
,
Province:
Washington
Postal Code:
98225
Country:
United States

Join Janet Ott the 1st Wednesday of each month (12:00-1:00pm).  Meetings are in the Readings Gallery.  Brown bag lunches are encouraged. 

(Authors do not usually attend VB Reads)

 July's Selection is The Story Factor (2nd Revised edition), by Annette Simmons.

A modern classic, revised and expanded:  How the age-old art of storytelling can transform the way we communicate and the way we do business.

$16.95
ISBN-13: 9780465078073
Availability: Usually Ships in 1-5 days
Published: Basic Books, 4/2006
The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.