VB READS...BUSINESS BOOK GROUP

Join Janet Ott the 1st Wednesday of each month (12:00-1:00pm).  Meetings are in the Readings Gallery.  Brown bag lunches are encouraged.

(Authors do not usually attend VB Reads)

August's Selection is The New Rules of Marketing and PR, by David Scott.

How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process. 

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers (Paperback)

By David Meerman Scott

$16.95

ISBN-13: 9780470379288
Availability: Special Order - Subject to Availability
Published: Wiley, 10/2008

Other Editions of this Title

For marketers, "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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