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The Manager's Guide to Distribution Channels (Hardcover)

The Manager's Guide to Distribution Channels Cover Image
$48.00
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Description


Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

About the Author


Linda Gorchels, Chuck West, and Edward Marien are on the School of Business faculty and program directors at the University of Wisconsin (Madison, WI). Gorchels is the author of The Product Manager's Handbook.


Product Details
ISBN: 9780071428682
ISBN-10: 0071428682
Publisher: McGraw-Hill Education
Publication Date: May 7th, 2004
Pages: 225
Language: English