Writing for Multimedia and the Web: Content Development for Bloggers and Professionals (Paperback)

Description

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Learning how to write for just one type of interactive media, such as web sites or games, is not enough To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.

Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.

New Sections and Completely Updated Chapters:
*Writing a corporate web site: T. Rowe Price
*Creating blogs and podcasts
*Web writing tips from usability experts
*Optimizing text for web search engines
*Defining the user with use cases and user scenarios
*Dealing with web editors
*Software for organizing and writing interactive media content
*Script formats for all types of multimedia and web projects
*Writing careers

About the Author

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Timothy Garrand, Ph.D. is a recognized expert in content development and interactive architecture for interactive media. For more than 15 years, Garrand has brought his expertise to the development of a wide range of both web and multimedia projects for major clients, such as Fidelity Investments, Pearson Education, Houghton Mifflin, Citibank and The Hartford. Garrand is currently a Principal User Experience Architect at TandemSeven, a company that designs and architects business portals and custom eBusiness solutions, specializing in creating usable, intuitive interfaces for complex applications. Garrand is also a frequent speaker at conferences and professional gatherings and occasionally teaches college courses on interactive media.