An acclaimed tech reporter reveals the inner workings of Amazon, Facebook, Google, Apple, and Microsoft, showing how to compete with the tech titans using their own playbook.
At Amazon, "Day One" is code for inventing like a startup, with little regard for legacy. Day Two is, in Jeff Bezos's own words, "stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death."
Most companies today are set up for Day Two. They build advantages and defend them fiercely, rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.
Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One reveals the tech giants' blueprint for sustainable success in a business world where no advantage is safe. Companies today can spin up new products at record speed -- thanks to artificial intelligence and cloud computing -- and those who stand still will be picked apart. The tech giants remain dominant because they've built cultures that spark continual reinvention.
It might sound radical, but those who don't act like it's always day one do so at their own peril. Kantrowitz uncovers the engine propelling the tech giants' continued dominance at a stage when most big companies begin to decline. And he shows the way forward for everyone who wants to compete with--and beat--the titans.
About the Author
Alex Kantrowitz is the founder of Big Technology, a newsletter and podcast about Amazon, Apple, Facebook, Google, and Microsoft. His book Always Day One: How The Tech Titans Plan To Stay On Top Forever debuted in April 2020. His work has been referenced by dozens of major publications, from The New Yorker to The Wall Street Journal to Sports Illustrated. Kantrowitz is a graduate of Cornell University's School of Industrial and Labor Relations.
"The Tech Giants are far from perfect, but Always Day One reveals the inventive elements of their culture that entrepreneurs can and should learn from." —Mark Cuban, serial entrepreneur, investor, and owner of the Dallas Mavericks
“Always Day One is the gangster read that provides an inside look at the culture that has allowed the tech titans to perform infanticide on their competition. Alex Kantrowitz is both thorough and critical while reminding us to remain optimistic about our future living alongside big tech.” —Scott Galloway, author of The Four and The Algebra of Happiness
"This book is a must-read for anyone trying to understand how successful companies operate in the age of the tech giants, and anyone hoping to explore the secrets behind those giants’ dominance. It is a delightful romp through Silicon Valley and beyond." —Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better
"Not your traditional leadership book, Always Day One takes you deep inside the tech giants, revealing the inner workings of the world's most innovative companies." —Nir Eyal, bestselling author of Hooked and Indistractable
“The world's most successful technology companies have secrets behind why they've thrived. Those secrets are the reason why they are, in equal parts, inspiring and infuriating. Read Always Day One to learn some of the most important ones.” —Roy Bahat, venture capitalist at Bloomberg Beta