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The Bon Marché: Bourgeois Culture and the Department Store, 1869-1920 (Paperback)

The Bon Marché: Bourgeois Culture and the Department Store, 1869-1920 Cover Image
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Description


In this comprehensive social history of the Bon March , the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.



Product Details
ISBN: 9780691034942
ISBN-10: 069103494X
Publisher: Princeton University Press
Publication Date: May 22nd, 1994
Pages: 304
Language: English