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Electronic Marketing and the Consumer (Paperback)

Electronic Marketing and the Consumer Cover Image
By Robert A. Peterson (Editor)
Not in-stock currently- expect arrival in 1-14 business days


Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the

Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and smart cards'.

Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

Product Details
ISBN: 9780761910701
ISBN-10: 0761910700
Publisher: Sage Publications, Inc
Publication Date: May 6th, 1997
Pages: 208
Language: English