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Globalization, the Multinational Firm, and Emerging Economies (Advances in International Marketing #10) (Hardcover)

Globalization, the Multinational Firm, and Emerging Economies (Advances in International Marketing #10) Cover Image
By Attila Yaprak (Editor), Hulya Tutek (Editor), S. Tamer Cavusgil (Editor)
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Description


Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.


Product Details
ISBN: 9780762306695
ISBN-10: 0762306696
Publisher: Jai Press Inc.
Publication Date: December 20th, 2000
Pages: 412
Language: English
Series: Advances in International Marketing