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Reassessing the Internationalization of the Firm (Advances in International Marketing #11) (Hardcover)

Reassessing the Internationalization of the Firm (Advances in International Marketing #11) Cover Image
By C. N. Axinn (Editor), P. Matthyssens (Editor), S. Tamer Cavusgil (Editor)
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As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of born global firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century.

Product Details
ISBN: 9780762307951
ISBN-10: 0762307951
Publisher: Jai Press Inc.
Publication Date: September 12th, 2001
Pages: 288
Language: English
Series: Advances in International Marketing