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No Static: A Guide to Creative Radio Programming (Paperback)

No Static: A Guide to Creative Radio Programming By Quincy McCoy Cover Image
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Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue.

Product Details
ISBN: 9780879307073
ISBN-10: 0879307072
Publisher: Backbeat Books
Publication Date: May 1st, 2002
Pages: 288
Language: English