If you are a farmer, market manager or city planner and want to succeed at farmers markets, The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers & Communities is the book for you Written by Vance Corum, Marcie Rosenzweig, and Eric Gibson, The New Farmers' Market covers the latest tips & trends from leading-edge sellers, managers and market planners all over the country. FARMERS/VENDORS: Best products to grow & sell; insurance, rules & regs; booth design & structure; product display & appearance; containers; line handling; bagging/packaging; sampling; price signs & labels; setting prices; cash-handling & security; recordkeeping; hiring & training employees; selling tips & styles; customer service; educating customers about products; recipes; boosting sales via the internet, & more MARKET MANAGERS/PLANNERS: Planning & starting a market, recruiting farmers; market master; legal advice, rules & regs; 46 pages on promotion: special events; co-promotions with community groups; media coverage; market newsletter; setting up a market web site; market issues including farmer-grown, market mix, supermarket competition, etc.; building community support & educating the public about local agriculture; farmers' market resources (articles, books & tapes, web sites, etc.), & more.
About the Author
Vance Corum is a consultant in farmers' market development, research, and management who has develops publicity campaigns, tasting events, TV shows, magazine articles, and seminars on market development. Marcie Rosenzweig operated a market farm for 12 years and is the author of "Market Farm Forms." Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the author of "Sell What You Sow! The Grower's Guide To Successful Produce Marketing."