For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question.
One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve?
The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.
That is what this book is all about.
If you've ever had the dream to start your own business, become your own boss, or do your own thing--but have been afraid to take the leap and screw up your already good life--this book is for you.
You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.
About the Author
Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year and by Entrepreneur as the #2 Must-Read Book for Budding Entrepreneurs. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur, and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.
A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.
“This is a must-read. Ryan is a great business mentor, and he’ll save you a tremendous amount of time and money with this book.” — Brendon Burchard, #1 New York Times best-selling author of High Performance Habits “Starting a business may be the riskiest thing you’ll ever do. In Choose, Ryan Levesque cuts the risk down to size, helping you make the single, biggest choice you face: selecting the right market.” — Michael Hyatt, New York Times best-selling author of Your Best Year Ever “Too many aspiring entrepreneurs focus on the wrong questions. Choose is a game-changer for anyone who wants to start a business.” — Dorie Clark, author of Entrepreneurial You and Stand Out, adjunct professor, Duke University Fuqua School of Business “Whether you’re looking to start your first side-hustle or you are a serial entrepreneur looking to launch your next million-dollar venture, stop what you are doing and read this book right now!” — Kevin Harrington, original shark from the hit, Emmy-winning show Shark Tank and author of Key Person of Influence “For any entrepreneur who wants to start or grow a business, Choose eliminates the fear and overwhelm by simplifying the process in a way you won’t find anywhere else.” — Hal Elrod, #1 best-selling author of The Miracle Morning book series “Ryan Levesque gives you something I’ve never seen before—a detailed process to analyze any business model and market, and systematically answer the single most important question . . . will this actually work?” — Jeff Walker, #1 New York Times best-selling author of Launch “Choose passion. Choose creativity. Choose to grow. Choose your own business, your own success, and your own future. Choose to explore and experiment, to fail and then flourish. Choose meaningful over mindless. Choose to create a life that you love madly. Your first step? Choose this book, Choose.” — Sally Hogshead, New York Times best-selling author of Fascinate and How the World Sees You and CEO, How to Fascinate “Before you can scale up your business, you have to decide what business you’re in. Choose is a book every aspiring entrepreneur must read before launching their business or entering a new market.” — Verne Harnish, founder, Entrepreneurs’ Organization and best-selling author of Scaling Up “50% of Americans dream of starting their own business. But only 5% make that dream a reality because most are afraid or just don’t know what to do or where to start. This book is about to change that second statistic forever.” — John Assaraf, New York Times best-selling author of Having It All and co-author of The Answer “If I were starting out again, I’d be using Ryan’s strategy to help me figure out and test ideas. His approach is straight out of Ready, Fire, Aim—adapted to today’s amazing digital-based tools.” — Michael Masterson, best-selling author of Ready, Fire, Aim “Ryan has reduced choosing your market to a sequence of precision quadrants that nullify your chances of diving into an empty swimming pool, breaking your neck, and plunging your family into ruin.” — Perry Marshall, co-author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising, and author of 80/20 Sales & Marketing