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What is Who Killed Category Management about?Simply put, it's about your future.Wealth, success and security.If you are in Retail, FMCG, or Manufacturing and want a job in 5 years you should read this book today Our world is about to crumble.Never before has a Tornado of destruction this large touched down in the retail sector. It you think e-tailing is changing the face of traditional shopper behaviour you haven't seen anything yet."Who Killed Category Management" is a sometimes funny and often challenging look at what success and failure looks like for satisfying tomorrows shoppers and consumers.It is what every Salesperson, Marketeer, and Retailer needs to know about Retail Shopper Management.It not only provides crucial insight into retailer manufacturer relationships it also adds value and highlights opportunities that can deliver a defensible strategy for success and, for some, millions of dollars in additional profit.It is not a traditional desert dry business encyclopaedia. Instead it takes you on several journeys so sit back and enjoy the ride.
About the Author
Mark Taylor has spent his life in commercial FMCG roles both in Manufacturing and Retail. More recently he also specialised in people development including Leadership programs. During his career he acknowledges he has been very lucky to have worked with some exceptional professionals who have helped shape his life. These have helped him enjoy success across diverse industries including Alcohol, Fashion, Electrical, Confectionary, Grocery, Tobacco, I.T. plus many others. He specialises in negotiation, sales, buying, commercial strategy, marketing and teaching but he holds a special place in his heart for boat rocking with a smattering of tree shaking. He now spends his time working with organisations that want to move their people, business and commercial results foreword by delivering something really special for their customers. As you will notice from the book, his style is very straight forward and he values partnerships that seek the truth, not just a sugar coated pill to massage egos. Life is just too short for that. An accomplished public speaker he also enjoys key note opportunities. If you need your audience to be challenged to think differently about manufacturing and retail he is guaranteed to create a platform for discussion. Make some magic happen. www.whokilledcategorymanagement.com