Village Books & Paper Dreams - Fairhaven
Mon-Sat: 9am-8pm
Sun: 10am-8pm
masks required
 
Village Books - Lynden
Mon-Sat: 10am-6pm
Sun: 12-4pm
masks required

Scientific Advertising (Hardcover)

Scientific Advertising Cover Image
Email or call for price

Description


This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business



Product Details
ISBN: 9781603868044
ISBN-10: 1603868046
Publisher: Merchant Books
Publication Date: February 1st, 2014
Pages: 88
Language: English