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Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.
“How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst
“Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising
How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?
These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers.
Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.
About the Author
Jim Morris is an award-winning advertising copywriter and strategist. For 20 years, he has run a thriving freelance business, specializing in taglines and other short-form brand articulations. A former instructor at Columbia College, Jim speaks at MENSA, colleges, and ad agencies, and has been an occasional columnist for Adweek, Brandweek, and Screen. Learn more at www.taglinejim.com.
Drew Eric Whitman (a.k.a. “Dr. Direct”) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 37 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country’s leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco, and many others. As a popular speaker at marketing conferences worldwide, his intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, emails, brochures, sales letters, Websites, and more. Visit Drew online at DrewEricWhitman.com.
“How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising the world would be a more intelligent and prosperous place.”
— Jonah Berger, New York Times bestselling author of Contagious and The Catalyst
"Plentiful research is incorporated, both from within, and from outside of, the advertising sphere, including about how the brain functions. Morris shows how ads contribute to culture, and proclaims a desire to see better ones.” — Foreword Reviews