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100 Things Every Designer Needs to Know About People - Design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play by Susan Weinschenk.
Most people in our day and age use digital interfaces daily. Yet being able to make an intuitive and easy interface ironically requires many hours of work and thought. For an interface to work well-in other words, for it to be easy to use and responsive-one must have a deep understanding of the human mind. The latest discoveries in neuroscience (the grouping of all sciences that study brain functioning) are very informative and useful. How people perceive, feel, and respond to the world around them will lead you to reconsider the way in which you design your interfaces. So whether you're designing a website, app, or software, the advice that follows will be extremely useful
Why read this summary:
- Save time
- Understand the key concepts
Notice: This is a 100 THINGS EVERY DESIGNER NEEDS TO KNOW ABOUT PEOPLE Book Summary. NOT THE ORIGINAL BOOK.